BIG 10

Purdue Athletics and The Data Mine

Purdue Athletics faced a challenge. As one of the few Division I athletic departments that does not take in any contributions from the university or taxpayers, administrators wanted to find innovative and meaningful ways to connect with Boilermaker Nation without diverting resources from the student-athlete experience. To pour through a mountain of data, Purdue Sports turned to some of the most brilliant and analytical minds emerging in academia – the Purdue The Data Mine.