Big West

The Big West Reveals New Brand Identity

The Big West unveiled a new brand identity and logo today. The brand launch is the result of an extensive research effort aimed at creating a progressive, values-based brand that will withstand the myriad changes taking place in intercollegiate athletics. The new direction for the conference and its member institutions blends the league's strong commitment to student-athletes with the spirit of competition, innovation and inclusion California and Hawaii are known for under a new mantra, "Only The Bold."